.2024 has been a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to snagging billions in financial backing yearly, have brought up virtually $360 million until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That stagnation is because of market saturation, elevated regulative pressures, as well as economical uncertainties.ADWEEK talked with 5 VCs who remain to purchase adtech firms, in spite of these challenges, regarding what they are trying to find and what they stay clear of. Perhaps unsurprisingly, these capitalists are actually targeting possibilities in privacy-focused modern technologies as well as industry-specific places like hooked up TV.