.YOU MAY certainly not know it, yet various typefaces evoke different emotions. Serif fonts, with little strokes by the end of characters, are actually usually found in books and newspapers. They seem to be respected and authoritative.
Sans serif typefaces, which are plain, can show up modern-day and casual. Graphic congruity provides readers a feeling that they know where they stand it assists to create rely on. In the case of The Economic expert, it establishes the tone for our writing.